Create an online store with the leading eCommerce platform

Sell online with a professional online store. Launch, run and scale your online store with our industry-leading eCommerce website builder and advanced business features.

 eCommerce website selling headphones with product image, product reviews and Black woman enjoying product.

Design an online store built for conversion

Choose from 500+ free online store templates and launch your custom eCommerce website.

Wix eCommerce template for an online accessories store
Wix eCommerce template for an online beauty store
Wix eCommerce template for an online coffee subscription store

Accessories store

Beauty store

Coffee subscription store

Wix eCommerce template for an online electronics store
Wix eCommerce template for an online home decor store
Wix eCommerce template for an online home decor store

Electronics store

Home decor store

Fashion boutique

Online store selling cosmetics and beauty products featuring hand wash and beautiful freckled girl.

Follow these 7 steps to create an online store

Here are the steps to follow to create an online store: 

  1.  Log in to your account or sign up.

  2.  Choose from 500+ professional online store templates. 

  3.  Customize your online store’s design.

  4.  Add products to your store.

  5.  Connect a payment provider and set up shipping.

  6.  Choose a custom domain.

  7.  Publish your eCommerce website and start selling.


Launch your eCommerce website

Create your online store from the ground up with powerful Wix tools that help you build a successful business online.

Create your online store

Choose from over 500 designer-made store templates to suit every eCommerce store. Make it yours by customizing anything from storefront to checkout, including product pages, cart and store members area.

Build your brand

Shape your brand how you envision it. Get started with free business tools like the Wix Logo Maker and Business Name Generator. Amplify your online presence and get recognized with a custom domain name.

Set up your business

Offer up to 50,000 products in your online store. Manage your own inventory or source from suppliers you work with. Define custom shipping rules and automate your taxes for every sale.

Get paid online

Start taking secure payments online. Connect to our native Wix Payments solution or choose from a global network of payment providers and methods, including all major credit card companies, PayPal and Stripe.

Online store selling eyewear with product page, customizable cart and Wix Business Name Generator.
eCom HP - 4th Fold.jpg

Sell more online on any channel

Extend your commercial reach with multichannel sales, and grow your product offering with dropshipping and print on demand.

Sell your products everywhere

List and sell your products on multiple sales channels. Manage everything from your Wix dashboard: online and mobile storefronts, Facebook, eBay, Instagram and Amazon shops.

Offer subscriptions

Build recurring revenue with store subscriptions. Offer weekly or monthly orders and delight customers with curated, themed subscription boxes.

Source & dropship products

Increase your revenue without the hassle of managing inventory, fulfillment or shipping. Expand your offering with dropshipping, or feature your own designs with print on demand products.

Move your business online

Grow your business by shifting your brick-and-mortar operation online. With your own eCommerce website, your business is open to a limitless new market, 24/7.


Manage your business from one dashboard

Streamline your operation and run your business smoothly from a single, powerful dashboard.

Fulfill and manage orders

Track and process all store orders with one dashboard, from purchase to delivery. Handle shipping and fulfillment or add suppliers, 3PL and dropshipping services you work with.

Manage your payments

Handle all your business transactions from one place with Wix Payments. Instantly accept payments online and manage all transactions, refunds and payouts from a dedicated dashboard.

Get detailed business insights

Form a data-driven business plan for your online store. An integrated analytics dashboard lets you review your sales success, focus your marketing efforts and create tailored business reports.

Run your business from anywhere

Manage your site smoothly with the Wix Owner app, 24/7. Add new products, track your inventory, fulfill or cancel orders, print packing slips, send invoices and more.

eCommerce ceramics website with mobile store dashboard, shipping label and store sales overview.

Grow your business online

Target the right shoppers and improve your eCommerce marketing strategy with a suite of professional marketing tools.

Get found online

Drive traffic to your store from search engines like Google. Automatically create SEO patterns and apply the same logic across product pages to save time and rank on search result pages.

Reach new shoppers

Advertise your products with automated Facebook and Instagram ad campaigns and let Wix handle the rest. Your ads will continually optimize over time.

Boost sales

Promote your business with built-in marketing tools like email marketing campaigns, promotional videos, original or readymade social posts, abandoned cart automations and more.

Go global

Open your business to a global audience. Create an SEO-optimized, multilingual storefront and add a currency converter to display prices to customers in their local currencies.

Get inspiration for your eCommerce store from businesses like yours

Crystal Etienne | Ruby Love Founder & CEO

“In 2 years, my business went from just me and my Wix site to 40 employees, my own fulfillment center and over 22 million dollars in revenue.”

A top Wix Merchant and the homepage of her online store,

Must-have eCommerce features

  • State-of-the-art storefront

  • Fully customizable cart & checkout

  • Advanced payment solutions

  • Smart business automations

  • Limitless customization with APIs

  • Automated sales tax

  • Global eCommerce business

  • Business insights

  • Professional eCommerce apps

  • Integrated shipping solutions

  • End-to-end fulfillment

  • Reliable dropshipping services


Learn how to build and grow your online store

Get insider tips and step-by-step guidance from eCommerce experts and successful Wix Merchants.

How to Start an Online Store

How to start an online store

10 Examples of the Best eCommerce Websites to Takes Notes From

7 examples of the best eCommerce websites to take notes from

How to Start a T-Shirt Business: Ultimate Step-By-Step Guide

How to start a t-shirt business: ultimate step-by-step guide

Video thumbnail from a 2020 holiday season sales webinar with Wix Merchants and experts

Building your 2021 eCommerce strategy

Video thumbnail of an instructor for a free Wix eCommerce course on creating an online store

Course 1: How to create your online store

Video thumbnail of an instructor for a free Wix eCommerce course on marketing an online store

Course 2: How to market your online store


What is an eCommerce website?

An eCommerce website is an online store where you can buy or sell products online. Wix eCommerce offers a professional online store builder that helps you launch your eCommerce store quickly and successfully.

What is the best eCommerce website builder?

There are several factors to choosing a great eCommerce website builder for your business. To create a professional website, consider the eCommerce features you need to start selling online, like a beautiful storefront, secure online payments and more. Next, think about pricing. Most eCommerce website builders offer competitive rates, so choose the price point that best suits your business to start selling online.

Where can I build an eCommerce website?

Build your eCommerce website with Wix. Get everything you need to build a successful online business, from thoughtful website design to must-have eCommerce features.

What products should I sell online?

Today, you can sell almost anything online. From your own original art to pet snacks, eBooks, t-shirts, board games, food and beauty subscriptions, CBD oils, hair extensions and more—the possibilities are truly endless. What you choose to sell online should be based on market demand, your target audience and eCommerce trends. The goal is to fill a need in the market.

What are the best ways to sell online?

There are many great ways to sell online successfully. The first is pretty straightforward: sell your products online with your own eCommerce website. Alternatively, use a print on demand service to create original products featuring your own artwork and brand. With dropshipping, you can source from millions of high-quality products, minus the hassle of managing inventory, fulfillment or shipping. 

As your eCommerce store grows, expand your operations to multichannel sales on Facebook, eBay and more.

How do I start an online store without inventory?

You can easily start an online store without worrying about inventory or upfront costs.

Dropshipping lets you source and sell limitless items from your eCommerce website. Create an online store website and choose items you’d like to sell from a dropshipping marketplace, like Modalyst. When a customer makes a purchase, the order is forwarded to your suppliers and they take care of shipping and fulfillment for you. Print on demand lets you customize hundreds of products with your unique artwork and designs. When an order comes in, your supplier will print and ship the order directly to your customer. Another option is selling digital products, like eBooks, music and stock images.

What is the best online business to start in 2021?

2021 has significantly impacted global eCommerce trends, so the online business you choose to start depends on today’s supply and demand. Despite COVID-19 presenting some serious challenges, online businesses are on the rise—from brick-and-mortar stores shifting online to evolving business models. Learn about the 10 top-selling product categories in 2021.

Can I make a living selling online?

Yes, you definitely can! In fact, our global community of over 700K Wix Merchants rely on their online stores daily. Check out some of our top-selling merchants and get inspired to start selling online today.

What kind of online business is the most profitable?

eCommerce is growing stronger every day, so the potential for a profitable online business is definitely there. Read about these 10 highly popular product categories.

What is the best online boutique?

To create a successful online boutique, visualize the brand you want to create and your target audience. Then, start an online store and design it to suit your brand. By carefully curating your product collection and marketing it correctly, your online boutique will be successful in no time. For more info, read our detailed guide on how to start a successful online boutique.

What online services are in demand?

Today, businesses aim to reach their clients everywhere, at any time. This has caused a switch from in-person services to convenient online services. From virtual fitness classes to online therapy sessions, cooking courses and more—many online services are in demand right now.

How do I create an online store for free?

Some online store builders offer a limited free trial period. However, to sell and get paid online, most require a paid subscription plan that varies from platform to platform.

How much does an online store cost?

The cost of creating and managing an online store depends on several factors: your online store builder, the eCommerce features you need to sell online and additional marketing tools. 

With Wix, you can start your eCommerce website for free with no limited trial. Once you’re ready to sell online and accept payments for your site, upgrade to one of our Business & eCommerce Premium plans.

Do online stores need a business license?

Every country or region has different laws and regulations regarding eCommerce business licenses. To sell your products online, make sure you’re compliant with your local eCommerce laws and regulations. In general, it’s always a good idea to consult with a lawyer before starting your online store.

Find quick solutions

Watch tutorials and read detailed articles in the Wix Help Center.

We’re here for you

Contact us

Get dedicated support by chat or schedule a call with a Customer Care Expert.

Join our community

Collaborate with the Wix eCommerce Insiders and meet other Wix Merchants like yourself.

Build, run and grow your eCommerce store with industry-leading tools.